Zebedee talent and Fred Perry's Adaptive Shirt
Zebedee talent - Shani Dhanda and Dan Hobbs on the Fred Perry Adaptive Shirt Campaign
Fred Perry have recently launched the Adaptive Shirt with the help of Zebedee consultant, Shani Dhanda and Model, Dan Hobbs. The shirt is based on the M3600 - Fred Perry's classic twin tipped piece and has been crafted with two magnetic fastenings for increased ease of dressing.
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Zebedee talent and Fred Perry's Adaptive Shirt
Zebedee talent - Shani Dhanda and Dan Hobbs on the Fred Perry Adaptive Shirt Campaign
Shani Dhanda
Shani is a Disability Inclusion & Accessibility Strategist and Consultant. She is one of the UK's highest-profile and most influential disability activists, working with global companies, broadcasters and the UK government to break barriers and integrate intersectional inclusion and accessibility into their frameworks.
She has helped over 200 clients with their inclusion journeys, including Google, Virgin Media, and the BBC. Regularly appearing in the media, she have been profiled in British Vogue, Sky News and many more. Shani is also a broadcaster, and you may have seen her on shows like Loose Women and Jeremy Vine. She is the proud founder of Diversability, Asian Woman Festival and Asian Disability Network.
How Shani assisted with the Adaptive Shirt
Shani advised on a full inclusive communication strategy for the Adaptive Shirt.
Shani said, "Fred Perry has always been a symbol of individuality and unity, and by adapting this iconic piece, they’re proving that style should never be a barrier. The Adaptive Fred Perry Shirt is setting a new benchmark for what accessible fashion can and should look like. It’s been an honour to work alongside the team on a change that is meaningful and essential in shaping the future of inclusive fashion.”
Dan Hobbs
Dan is a 20-year-old Zebedee Model, he’s featured in campaigns for Fred Perry and EA Sports FC 25. Most recently, he’s been filmed for a television show set to air soon.
To book Shani or Dan, email info@zebedeetalent.com
The same shirt – adapted.
With this change to the way the iconic shirt’s placket is opened and closed, Fred Perry aim to make it easier for people with low dexterity or accessibility needs to wear the the Shirt.
Grace Tierney, Brand Manager at Fred Perry said, "We had the pleasure of working with Zebedee from start to finish on the launch of our Adaptive Fred Perry Shirt and can’t thank Shani and Sue enough for their invaluable guidance."
Sue Moore, Head of Creatives and Consultants at Zebedee said, “Our expertise enables clients to have access to a vast and diverse network of talent and consultancy services that they just wouldn't get anywhere else."
Zebedee can provide a full service of amazing diverse talent, in front and behind the camera. From models, actors, creators and more right through to creatives and consultants, including access coordinators, writers, interpreters, makeup artists and stylists. To book diverse talent in your next campaign, email info@zebedeetalent.com
Thank you for reading our update.
Zebedee talent and Fred Perry's Adaptive Shirt
Zebedee talent - Shani Dhanda and Dan Hobbs on the Fred Perry Adaptive Shirt Campaign
Shani Dhanda
Shani is a Disability Inclusion & Accessibility Strategist and Consultant. She is one of the UK's highest-profile and most influential disability activists, working with global companies, broadcasters and the UK government to break barriers and integrate intersectional inclusion and accessibility into their frameworks.
She has helped over 200 clients with their inclusion journeys, including Google, Virgin Media, and the BBC. Regularly appearing in the media, she have been profiled in British Vogue, Sky News and many more. Shani is also a broadcaster, and you may have seen her on shows like Loose Women and Jeremy Vine. She is the proud founder of Diversability, Asian Woman Festival and Asian Disability Network.
How Shani assisted with the Adaptive Shirt
Shani advised on a full inclusive communication strategy for the Adaptive Shirt.
Shani said, "Fred Perry has always been a symbol of individuality and unity, and by adapting this iconic piece, they’re proving that style should never be a barrier. The Adaptive Fred Perry Shirt is setting a new benchmark for what accessible fashion can and should look like. It’s been an honour to work alongside the team on a change that is meaningful and essential in shaping the future of inclusive fashion.”
Dan Hobbs
Dan is a 20-year-old Zebedee Model, he’s featured in campaigns for Fred Perry and EA Sports FC 25. Most recently, he’s been filmed for a television show set to air soon.
To book Shani or Dan, email info@zebedeetalent.com
The same shirt – adapted.
With this change to the way the iconic shirt’s placket is opened and closed, Fred Perry aim to make it easier for people with low dexterity or accessibility needs to wear the the Shirt.
Grace Tierney, Brand Manager at Fred Perry said, "We had the pleasure of working with Zebedee from start to finish on the launch of our Adaptive Fred Perry Shirt and can’t thank Shani and Sue enough for their invaluable guidance."
Sue Moore, Head of Creatives and Consultants at Zebedee said, “Our expertise enables clients to have access to a vast and diverse network of talent and consultancy services that they just wouldn't get anywhere else."
Zebedee can provide a full service of amazing diverse talent, in front and behind the camera. From models, actors, creators and more right through to creatives and consultants, including access coordinators, writers, interpreters, makeup artists and stylists. To book diverse talent in your next campaign, email info@zebedeetalent.com
Thank you for reading our update.